Online surveys with simple yes/no questions can be created with just a few clicks. Yes/no questions are suitable for both short questionnaires and more complex questionnaires (e.g. as an introductory and/or filter question). The question type “Yes/No question” is one of the standard elements in the HeyForm, which you can transfer to your questionnaire with… Continue reading Create yes/no surveys: It’s that easy!
R for Reach This factor describes the quantitative impact of the initiative. How many customers or users will be affected by the planned feature or optimization? Is it just a few freaks or is it, everyone? The greater the reach, the more likely it is to be worth the effort. I like Influence Influence is… Continue reading The components of the RICE model
In principle, Demand Generation pursues three goals: Build brand awareness Conducting a dialog with the target customer (keeping him “inline”) and thus learning more about him Indirectly create concrete demand Does Demand Generation only target leads? No. Demand can be created using freely available content. For example, on LinkedIn or on a corporate blog. Advertising… Continue reading What is the purpose of Demand Generation?
Content quality Quality and relevance are the most important qualities for content. So, provide content that helps target customers solve a problem. Content format Feel free to combine different formats! Not everyone likes to read a lot. However, group your content not by content format, but by topic. No one comes to your website to… Continue reading Measures for a better content experience
Whether in B2B or B2C, it is important for every company to generate new contacts. There are various ways to do this in the online and offline world. Many companies go to trade fairs and events, publish content via social media channels, have their own profiles on XING, Facebook or Twitter, and keep a whole… Continue reading Easily Create Online Forms